Work History
Creative Director + Owner, Pat Normandin Creative (Freelance Business), Santa Cruz, CA | 2017 - Current
• Architected complex design systems for large events, including motion, branded merchandise, and presentations
• Designed full rebrands, brand refreshes, event and anniversary identities and ground-up identity projects
• Worked with brand teams to create useful brand guideline documents for companies and events
• Created engaging digital experiences for event signage, mobile, and desktop platforms
• Designed packaging for retail goods
Creative Director + Partner, Superactive Design Co., Campbell, CA | 2014 - 2017
• Created corporate, anniversary, and event identities for Bell, iD Tech, Chrome Industries, Fox, Timbuk2, Udacity
• Performed performance and usability audits to assess how well sites are converting users
• Created updated keynote presentations for use by executives at major events
• Provided creative direction and storyboards for company sizzle reels and product videos
• Produced ad campaigns and art directed photography using in-house resources
• Designed websites, microsites, and landing pages for premium products and releases
Associate Creative Director, Silverlign Group, Campbell, CA | 2010 - 2014
• Led Levi’s, Dockers, and PayPal creative teams for ecommerce sites and key channels
• Designed dynamic, data driven ecom user experiences for top-tier retailers. Updated seasonally
• Art directed lifestyle, on model, and laydown photo-shoots. Marked up selects. Created IA and user flows with complete UX annotations
• Wrote headlines, subheads, and technical copy and worked closely with copywriters
• Conducted interviews, performance reviews, and team-building outings Design Consultant, Level Studios, San Jose, CA | 2009 - 2010
• Provided creative direction to contract designers
• Created UI designs for Cisco’s social networking application
• Worked with UX and IA experts on complex user flows and UX visualizations
• Created user interface designs and defined user interactions for developers
Art Director, Decca Design & Marketing, San Jose, CA | 2008 - 2009
• Provided creative and art direction to staff and contract designers
• Developed and directed web design, motion graphics, identity, tradeshow booth, and advertising projects
• Collaborated with copywriters, clients, and account managers on creative, content, and messaging
• Art Directed off-site product photography shoots
Art Director, Global VR, San Jose, CA | 2002 - 2007
• Drove all creative for company and its EA Sports - Licensed products
• Led brand ID and product design systems
• Provided creative direction to staff and contract designers
Skills
Creative Leadership, UX Design—Mobile, Desktop, and Apps. Event environment design and experience, visual design, print design, packaging design, advertising and copywriting, storyboarding and illustration.
Programs: Adobe Illustrator, Photoshop, Indesign, XD, Figma, Framer, Sketch, Origami, Miro
Education
San Jose State University B.S. Graphic Design with an Illustration emphasis, 2001
Nice things have been said
"I was really impressed by Pat’s range in creative development. He was able to refine an approach from a high-level concept and execute all the way down to print-ready files. We had a successful show and our cross functional stakeholders and business owners were very happy with the end result. Pat collaborated well, took ownership of the project and was a pleasure to work with. He plugged in to our team quickly, navigated change well and ultimately delivered high quality work that was impactful for our business."
Chris Peel ECD, Servicenow
"Pat is amazing! His creativity is off the charts, and he always comes up with thought-through, fresh and on-point work. Super easy to work with and totally gets the vibe of any project, he has an uncanny knack for understanding the essence of any brand. We’ve worked with Pat for over 10 years on branding, digital and print projects. He is extremely collaborative, open to feedback, and always committed to delivering the highest quality work and always on schedule. If you need a top-notch creative designer, Pat is your go-to!"
Nicolette Tacy, Creative Director, PaperSky Design
"Pat is a true professional. His creative thought process, eye for UI/UX design, and attention to detail are all world class. I have yet to find a challenge that is too big for Pat.I could not recommend him highly enough. Any team is lucky to have his services."
John Ghasghai, Owners, Cypress Digital Media, Inc.
"Pat sincerely cared about the work. He motivated the team to try different things and was a great partner to have in the trenches with me."
Lauren C., Account Director-Dockers, Silverlign Group, Inc.