A10 NETWORKS - Branding + Digital

Starting in 2018, I began working on the A10 Networks website. At that point it was a bit of a lost puppy of a brand. It needed help and my partner and I were happy to right the ship. We began creating a story for the design system that connected to the mark and the company's history. Once we had a sense of who the brand was and what its true value prop was, we began working on pages, styles, and eventually a full site redesign and new brand book. The heat maps said it all. They quickly saw conversion increase and bounce rate decline.