BELL Star Flex Ad Campaign, Print + Digital

As Bell's go-to agency for 3 years, we spearheaded every major product campaign and sales event. Below are examples from the two big campaigns in 2016 that feature a new "Flex" technology that was a major advancement for them in helmet design and safety. Sales went through the roof and the highly technical and clear representation of the product in advertising was a "key contributor" to the sales numbers.