Skills used: Art Direction, Design, Campaign Strategy, Copywriting, Photo AD
For two and a half years, I led the creative charge on the Levi's account at the Silverlign Group under the guidance of Executive Creative Director, Tim Kain. In addition to driving the day to day work of email campaigns and site updates, I attended and art directed photoshoots, developed seasonal campaigns and pitch decks, and partook in several site redesigns with sister agencies which often involved rethinking the site's architecture, assessing the site's usability, and a user's overall digital experience with the brand.

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